What role do promotions play in Panda Express’ strategy?

Promotions play a significant role in Panda Express' strategy by attracting new customers while also helping to retain existing ones. This dual function is crucial for maintaining a healthy customer base and increasing brand loyalty. By offering attractive promotions, Panda Express can generate interest and excitement about its menu items, encouraging first-time visits from potential customers and prompting repeat visits from loyal customers looking for value.

Promotional efforts can include discounts, special menu items, or limited-time offers, which not only stimulate immediate sales but also enhance customer engagement. When customers perceive they are getting good value, they are more likely to return, thus contributing to long-term business growth and brand reputation. This strategic approach leverages the power of promotions as a tool for both acquisition and retention, essential elements for success in a competitive marketplace.