What should you do when you see a customer who appears to be waiting?

Engaging a customer who appears to be waiting is important for providing exceptional service. This proactive approach helps to acknowledge the customer's presence and demonstrates that their needs are a priority. When you politely offer assistance, it not only makes the customer feel valued but also encourages a positive experience. This can lead to customer satisfaction and loyalty, as they appreciate the attention and care shown by staff.

Ignoring a waiting customer can lead to frustration, as they may feel overlooked or disregarded. Serving the next customer without addressing the waiting customer risks creating a negative impression, especially if the waiting customer has been there longer. In some cases, delegating the task to a colleague may also not address the immediate needs of the waiting customer effectively, as it may prolong their wait time rather than resolve their issue quickly. Engaging directly allows for personalized service and fosters a welcoming environment.